Episode 4 : Interview with AJ DeRosa

On this episode of Fueled Dr. Spoo sits down to talk with AJ DeRosa, the man behind the wildly popular Project Upland platform ( Project Upland is under the umbrella of Northwoods Collective ( an outdoor creative agency dedicated to rebranding and rediscovering the outdoors and includes the waterfowl platform Endless Migration (

A lot of ground is covered in this episode including A.J.’s early days, and progression as a hunter, as well as the transition from managing nightclubs to launching Project Upland.

The impetus for the interview was the Hunt Rising publication that looks at major issues confronting the future of hunting. They take a look at the decline of hunting, reaching out to new hunters and discuss some of the key points of the R3 movement ( which looks to recruit, retain and reactivate hunters. If you stick around through the entire interview they will touch on some taboo topics like climate change and public access but rest assured the interview ends on a high note with a look at how dogs impact bringing new hunters to the fold.

**Disclaimer: This podcast is for educational and entertainment purposes only. The opinions expressed are personal in nature and do not necessarily reflect the opinions or beliefs of our corporate sponsors or affiliates. Our guests are invited to share their opinions as recognized experts in their field and not as representatives of their respective employers. Thanks for listening and we hope you enjoy this podcast.


Dr. Spoo is joined by Dr. Rob Gillette to discuss general conditioning, what that looks like for the working hunter and then dive into a talk geared more towards upland dogs.

Dr. Spoo is joined by Dr. Rob Gillette to discuss retrievers and what conditioning looks like for these dogs as they perform repetitive sprints over the course of a day.

Dr. Spoo is joined by Russ Kelley, M.S. to discuss puppies and performance.

Dr. Spoo talks with AJ DeRosa, the man behind the wildly popular Project Upland platform.

Dr. Spoo talks with Josh Miller of River Stone Kennels in New Richmond, Wisconsin.

Dr. Spoo talks with Dr. Matt Eberts, a leading expert in tick-borne diseases.

Dr. Spoo talks with Bob Owens of Lone Duck Outfitters and Kennels.

Dr. Spoo talks with Dr. Brenda Kennedy of Canine Companions for Independence.

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